They are currently seeking a Manager of New Market Development who will have global responsibility for the marketing of existing and near neighbor products into new markets outside of motor vehicles.

Major Responsibilities:

• Understand and Prioritize New Market Opportunities

• Develop Strategic and Tactical Plans for Attacking each New Market

• Support Sales Growth in New Markets

Experience Requirements:

• Proven track record of consistently delivering results

• Product Management and Marketing and Sales Experience in an Industrial Market with a broad customer base and techical product line

• 5 to 10 years experience in a performance based, aggressive environment

• Strong knowledge of MS Office Products, specifically; Word, Excel and PowerPoint

Understand and Prioritize New Market Opportunities:

• Identify and size the potential of new markets through market research, analysis and customer interviews

• Understand each competitor's position in target markets. This would include fully understanding product offerings, product positioning, pricing, distribution channels, share of market, strengths, weaknesses, growth, major customers and other relevant attributes

• Understand how our product would add unique value to customers in each new market

• Prioritize and rank new market opportunities by weighing benefits, costs, risks, growth opportunities and fit in overall business strategy

• Develop Strategic and Tactical plans for Attacking each Target Market

• Develop a three year plan for penetration of each new market with share and absolute dollar targets

• Develop a tactical plan ("who", "what", "when") in support of and tying to the Sales Plan

Support Sales Growth in Target Markets:

• Support Selling Effort on a Global Basis

• Make initial customer contact followed up by product presentations and joint sales calls with Sales Engineers and Distributors

• Work with Sales Engineers and Distributors to identify and prioritize specific sales opportunities

• Coordinate promotional efforts including product presentations, trade shows, advertising, special pricing and press releases

• Develop marketing collateral in conjunction with Marketing Communications (brochures, focused catalogs, selling strategies, internet)

• Develop customer training programs in conjunction with Technical Service

• Establish a monthly QMI process for sharing new market information among Sales Engineers and Management Team

Promote Product Development required to Support of New Markets:

• Identify product line gaps and develop business plans to fill gaps

• Identify near neighbor product opportunities and develop business plans to exploit those opportunities

• Manage product launch activities in new markets

• Identify and develop product certification strategies required to support new markets

• Promote product improvements and cost down ideas based upon customer feedback, competitive offerings and technology advances

Establish Product Pricing:

• Develop and communicate product pricing strategies

Develop Sales Forecasts:

• Provide revenue, profitability, unit volume, AGM% and share projections to the Management Team Support Brand Development

Metrics

• % Growth in New Markets (Non MVI) by Quarter

•  SGM from New Markets (Non MVI) by Quarter

•  % Sales from New Customers (Non MVI)

• Forecast Accuracy

•  Marketing Expense % of Sales